Your Instagram comments should become orders

Link your Instagram professional account and WhatsApp Business number under Channels so comments, story replies, and direct messages all land in one shared inbox with the same AI behind them.

Add products with size, colour, fabric, price, and current stock. If you sell fast-moving drops, keep this updated weekly, stock accuracy is what stops the AI from confirming an item that already sold out.

Note your delivery areas, delivery fees, COD limits, and any exchange or return policy so the AI can answer honestly instead of guessing.

• Product name, price, colour and size options, fabric
• Current stock status per variant
• Delivery zones, fees, and estimated timelines
• COD limits and return or exchange policy

Set the fields the AI must collect before an order counts as complete: item, size, quantity, delivery address, and payment method. This turns a chat into something your fulfilment team can act on without calling the customer back to ask basics.

Add escalation triggers for custom sizing, bespoke orders, bulk or wholesale enquiries, and complaints about a previous order. These need a person's judgment, not a scripted answer.

• Pause AI on custom stitching or alteration requests
• Escalate bulk orders above a quantity you define
• Route complaint or refund keywords to a team member immediately

Message yourself as a customer: ask about a size that is out of stock, ask for a colour comparison, and place a full COD order end to end. Once the flow feels natural, turn it on for new inbound traffic from your next post or story.