Wajiha Sami

Overview

Wajiha Sami leads marketing at LeadCeleris from Karachi. She has run Click-to-WhatsApp campaigns for clinics, agencies, ecommerce brands, and local service businesses across Pakistan, Malaysia, and Nigeria — markets where WhatsApp beats email for every stage of the funnel.

Sana's work sits at the intersection of ad copy, first-reply scripts, and retargeting logic. She measures cost per qualified conversation, not vanity metrics, and builds playbooks that work on SMB budgets without agency overhead.

She writes about Meta ads, lead generation, agency growth, competitor comparisons, and the marketing systems that turn ad spend into booked appointments and confirmed orders.